Ursula Pachl: Privacy and data security

What is the role for privacy and data security in the European Union? As part of the course on the Marketing and Society Interface by Bernadette Kamleitner and Renato Regis, Ursula Pachl will be giving a talk which is open to a wider audience.

Ursula Pachl, Deputy Director General, BEUC – The European Consumers’ Organisation, Brussels. Ms. Pachl leads BEUC’s work on the Digital Single Market and on consumer rights and enforcement. She is also responsible for horizontal and strategic policy issues, represents BEUC in the European Commission’s REFIT platform and co-ordinates BEUC’s law enforcement project ‘COJEF’. Prior to working for BEUC, Ms. Pachl worked at the Austrian Federal Ministry of Health and Consumer Protection in Vienna and at the Austrian Consumer Information Association as a member of the Consumer Advisory Board. BEUC represents 42 independent national consumer associations from 31 European countries. The primary task of BEUC is to act as a strong consumer voice in Brussels and to try to ensure that consumer interests are given their proper weight in the development of all Community policies.